​Roblox is a global online platform that allows users to create, share, and play games, officially referred to as "experiences." Developed by Roblox Corporation, it was founded by David Baszucki and Erik Cassel in 2004 and launched to the public in 2006 .​Britannica Kids+4Wikipedia+4DevX+4

Platform Overview

Roblox enables users to design games using its proprietary engine, Roblox Studio, which utilizes a programming language called Luau, a dialect of Lua. This has led to a vast array of user-generated content, with approximately 40 million games available on the platform as of 2024 .​WikipediaAI Academy for Kids and Teens

The platform operates on a freemium model, offering free access to games while monetizing through its virtual currency, Robux. Users can purchase Robux with real money to buy virtual items or access premium experiences. Developers can exchange earned Robux for real-world currency via the Developer Exchange program .​LifewireWikipedia

User Base and Engagement

As of early 2025, Roblox boasts over 88.9 million daily active users, with around 40% under the age of 13 . In 2024, users spent approximately 73.5 billion hours on the platform, marking a 22.5% increase from the previous year .​The Guardian+1AI Academy for Kids and Teens+1Business of Apps

Financial Performance

Roblox's financial growth has been substantial. In 2024, the company generated $3.6 billion in revenue, reflecting a 31.24% year-over-year increase . Additionally, bookings for the year reached between $4.34 billion and $4.37 billion, surpassing earlier forecasts .​

Safety Measures and Parental Controls

Roblox has implemented various safety features, including chat filters, age verification, and parental controls to protect younger users. Despite these measures, c